Guitar Hero Turns 20 – The Plastic Guitar That Bridged Generations Among Rock Fans
Marking two decades since the legendary game hit the market in North America, providing players everywhere the opportunity to feel like rock legends. Figuratively speaking, though you'd be hard-pressed telling that someone who has mastered the epic lengthy guitar solo in front of an enthusiastic living-room audience.
Developed by Harmonix, Guitar Hero gave players a plastic guitar peripheral to match coloured notes moving along the display synchronized to a song. Every sequence corresponded to specific notes, producing the feel of a genuine live show.
Harmonix previously experimented with rhythm games before partnering with the publisher, which was acquired by the gaming giant during the mid-2000s. Collaboratively, they established the foundations for an unlikely massively profitable series which made a significant influence on numerous of the artists featured, showcasing decades-old groups to millions of gaming enthusiasts.
A former executive, former COO from the developer, recalls the initial financial challenges in securing the recordings – despite the fact initial releases primarily featured rerecorded tracks.
“We rerecorded every song because the dollar figure prohibitive,” he says. “Even with the publishing rights by themselves, it proved extremely difficult. We couldn’t get acts such as the Who – the publisher had virtually no money, and we were fairly certain the project would flop. However, when Guitar Hero became a hit, album purchases and radio play increased, all artists desired to participate.”
He continues: “Among the remarkable aspects was how many mothers and fathers reached out expressing gratitude for exposing their kids to the songs they adored. It became an intergenerational thing.”
Timeless Music Finds Younger Fans
Irish blues-rock band one featured act had Never Too Late in the 2008 release the popular installment. Lead musician Paul Mahon remembers the way the game brought classic rock back into vogue: “Guitar Hero provided a bigger, younger audience. Typically such music was seen as outdated material, however when it was featured on the title and teenagers were finding it, abruptly it became trendy. This validated it, and got rid of the outdated label. It gave our catalog renewed popularity.”
At that time, the band's debut album was still not available in the US, meaning Guitar Hero served as a primary platform of discovery for the band during their a North American tour supporting the rock giants. “The roadies were playing Never Too Late on the tour bus, and several knew us thanks to the game,” he notes.
Major Band Spin-offs and Lasting Impact
Music's biggest acts quickly took advantage of the series’ popularity, with Aerosmith, Metallica and Van Halen featuring in dedicated spin-off titles that focused on each band’s catalogue and related stories, visuals and rock’n’roll mythology. For example, the Aerosmith edition, reportedly to have made the band more money compared to their records. It sold well over 500,000 units in its first week, while sales of Aerosmith’s music rose significantly during an era as the industry was already collapsing.
The series still motivates nimble-fingered fanaticism within the community. Earlier this year, a streamer achieved an impressive attempt featuring Through the Fire and Flames – an infamously tough power-metal song popularized through Guitar Hero – on Clone Hero, a no-cost alternative with almost identical mechanics but an array of customisation options. This track is difficult even in the hardest setting, not to mention played at increased tempo and without missing every one of the thousands of cues. They stated requiring nine months to accomplish.
“Guitar Hero offers a, fantasy thing. If you play Call of Duty, it doesn't imply you should use a real gun and go to war,” says DragonForce guitarist the artist.
The band had already wrapped up a profitable run before Through the Fire and Flames appeared in the third game, but Li says it turned them into a household name. “I remember the record label informing us that we were selling albums rapidly,” he says. “It exploded when we next toured, and we performed right ahead of top acts at the event.”
Indeed, the band's visibility from Guitar Hero was so immense that it risked eclipsing everything else the band has done. Last year, the track was used in promotional material for Despicable Me 4. “In the past I felt otherwise, but now I accept it,” he admits. “Should you just listen to one DragonForce song, that's fine – each person has their own path in music and I’m glad we played a role in fans' experiences”.
The Lasting Legacy of a Plastic Guitar
Top-tier promotion, be it for automobiles, apparel or games, extends beyond than selling something – it evokes a desire. Did Guitar Hero harness this? “That’s exactly what we were aiming to achieve,” Dornbrook says. “The excitement of being a music icon on the stage. Since the beginning, the co-founders believed there’s an instinctive human desire to make music, and they wanted to use technology to allow people to participate”.
Most of Guitar Hero games came out in just a five-year period from 2005 to 2010, including derivative titles like DJ Hero, complete with a turntable controller, and Band Hero. After that, corporate focus on peripherals died down, except for a short-lived revival in 2015.
Games like the fan project and newer releases have maintained the community active, with set to be a new product from the founders in development. A new studio has begun work on their first rhythm-based title. The initial creators are participating in advisory roles. Are gamers prepared to welcome a new entry in the spirit of Guitar Hero?
“Our team believed such titles might become like Madden where you can releases,” he remarks. “With abundant fresh tracks that it could be evergreen, so I’ve always been hopeful. It's entirely possible for it to continue with new generations.”